I published my first "shirt pocket book" over 2 years ago. And as far as I know, it was not just my first shirt pocket book. It was the world's first for the mass market.
So I was a little shocked when I heard that fellow adman James Patterson is planning on a "new" publishing format very similar:
Patterson actually worked for the same ad agency I did, J. Walteer Thompson, albeit in a somewhat more exalted capacity (after all,. he is of the...er...uh..."Caucasian persuasion".)
Anyway, thanks for checking out my blog.